To be more effective in the art of negotiating, people are beginning to master the psychological technique of anchoring. Anchoring is the process of subconsciously influencing someone´s thinking by dropping a number as a reference point. For example, if someone is selling a house for 400k and you offer 300k but can justify your offer, then the seller will be much more likely to agree to 325k than if you offered that in the first place.

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